Swot Analysis for Sony Ericsson Essay Example For Students

Swot Analysis for Sony Ericsson Essay SWOT Analysis for Sony Ericsson Strengths: Increased pieces of the pie Reduced misfortunes: Sony Ericsson has been fruitful in lessening its organization misfortunes in the previous year. The organization cut its complete misfortunes by the greater part in the second 50% of 2002. Sony Ericsson should hope to keep on reducing expenses so as to limit organization misfortunes much further. The achievement of the joint endeavor will be seen by its capacity to earn back the original investment and produce benefits. Brand name: Having a solid brand name implies that all things considered, Sony Ericsson will sell more handsets, as shoppers ordinarily decide to purchase marked items with which they are recognizable as opposed to those that are new. Sony Ericsson should hope to use both the Sony and Ericsson brand names, as they are both regarded brand names in the fields of gadgets and media communications. The joining of these two brand names will again assist the organization with increasing attention to its items bringing about expanded deals of handsets. New items: Sony Ericsson has discharged a line of new items that it is estimated will assist the organization with increasing a lot of the market, just as produce additional deals and benefits. Shortcomings: Loss making: The Sony Ericsson joint endeavor is as of now misfortune making. Sony Ericsson must attempt to produce benefits as quickly as time permits or the endeavor might be esteemed fruitless. Organization misfortunes may in any case be endured throughout the following couple of years, as the Sony Ericsson adventure has just been exchanging for a moderately brief timeframe. Be that as it may, supported misfortunes over some stretch of time may prompt either Sony or Ericsson choosing to stop their subsidizing of the joint endeavor. Showcasing Costs: The dispatch of the company’s line of new cell handsets will imply that promoting costs will increment for the months when the items are propelled and for the underlying time of the products’ life cycle. High showcasing costs are a need in this circumstance so as to make mindfulness and invigorate interest for Sony Ericsson’s handsets in a commercial center that is immersed with serious contributions. High showcasing costs will make it progressively hard for Sony Ericsson to limit misfortunes, breakeven and produce benefits. Openings: Social Media: Sony Ericsson is boosting its web-based social networking action in an offer to build a lot of the advanced cell advertise, which is feeling the squeeze from brands like Apple and Google. Redesign Segment Expanding Market G: The anticipated change to 3G remote correspondence administrations furnishes Sony Ericsson with a chance to catch piece of the pie and create incomes and benefits. Sony Ericsson must provide food for the expansion sought after around there by delivering various handsets that will use this 3G innovation. The organization is putting forth an attempt to infiltrate this segment of the market and has had some accompl ishment in doing as such. In any case, Sony Ericsson still path industry adversaries, for example, Motorola, NEC and Panasonic inside the 3G area of the market. Telephone Design and Accessories: Sony Ericsson must screen the most recent patterns in client inclinations for the structure of handsets and the embellishments given to use related to handsets. For instance, camera telephones are required to increment in prevalence over the coming years. The expansion in notoriety of camera telephones presents Sony Ericsson with a chance to build its incomes and produce benefits, as camera telephones have an a lot higher normal selling cost than typical voice telephones. Famous Handset Technology Threats: Strong Competition: Sony Ericsson faces solid rivalry in the commercial center from various industry rivals. The company’s contenders incorporate Nokia, Samsung, Panasonic, LG Electronics, Motorola, Siemens and NEC. Sony Ericsson will likewise experience expanding rivalry from best in class Chinese cell handset makers, for example, TCL, Bird, Eastcomm and Legend. These organizations will consolidate to remove deals and piece of the overall industry from Sony Ericsson. .ub9211d8100f3f4594ae8ed4b2bd8e99b , .ub9211d8100f3f4594ae8ed4b2bd8e99b .postImageUrl , .ub9211d8100f3f4594ae8ed4b2bd8e99b .focused content zone { min-tallness: 80px; position: relative; } .ub9211d8100f3f4594ae8ed4b2bd8e99b , .ub9211d8100f3f4594ae8ed4b2bd8e99b:hover , .ub9211d8100f3f4594ae8ed4b2bd8e99b:visited , .ub9211d8100f3f4594ae8ed4b2bd8e99b:active { border:0!important; } .ub9211d8100f3f4594ae8ed4b2bd8e99b .clearfix:after { content: ; show: table; clear: both; } .ub9211d8100f3f4594ae8ed4b2bd8e99b { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; obscurity: 1; progress: mistiness 250ms; webkit-change: haziness 250ms; foundation shading: #95A5A6; } .ub9211d8100f3f4594ae8ed4b2bd8e99b:active , .ub9211d8100f3f4594ae8ed4b2bd8e99b:hover { murkiness: 1; progress: darkness 250ms; webkit-change: mistiness 250ms; foundation shading: #2C3E50; } .ub9211d8100f3f4594ae8ed4b2bd8e99b .focused content territory { width: 100%; position: relat ive; } .ub9211d8100f3f4594ae8ed4b2bd8e99b .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; text-embellishment: underline; } .ub9211d8100f3f4594ae8ed4b2bd8e99b .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ub9211d8100f3f4594ae8ed4b2bd8e99b .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-stature: 26px; moz-fringe range: 3px; text-adjust: focus; text-enhancement: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: total; right: 0; top: 0; } .ub9211d8100f3f4594ae8ed4b2bd8e99b:hover .ctaButton { foundation shading: #34495E!important; } .ub9211d8100f3f4594ae8ed4b2 bd8e99b .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .ub9211d8100f3f4594ae8ed4b2bd8e99b-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ub9211d8100f3f4594ae8ed4b2bd8e99b:after { content: ; show: square; clear: both; } READ: Detection Of Biological Molecules EssayPricing Pressure: The expanding rivalry in the phone handset market will definitely prompt valuing pressure. Valuing weight will prompt a crushing of Sony Ericsson’s edges. This will imply that the organization should look to reduce its expenses on the off chance that it is compelled to lessen the cost of its items. Inability to do so could imply that the organization will keep on causing misfortunes or just to create unobtrusive benefits, when the potential is there for the organization to accomplish considerably more.

Lord Of The Rings Picked Apart Essays - English-language Films

Ruler of the Rings: Picked Apart Free Swiss Anti-Wrinkle Cream. You Won't Believe Your Eyes! [an mistake happened while preparing this directive] Ruler of the Rings: Picked Apart Envision yourself in a pre-modern world brimming with puzzle and enchantment. Envision a world brimming with beasts, evil presences, and threat, just as a world brimming with companions, pixies, great wizards, and experience. In doing so you have quite recently ventured out a huge world made by creator and researcher John Ronald Reuel Tolkien. Tolkien got interested by language at an early age during his tutoring, in especially, the dialects of Northern Europe, both old and current. This partiality for language didn't just prompt his calling, yet additionally his private interest, the creation of dialects. His wide information in the long run prompted the advancement of his feelings about Myth and the significance of stories. All these different viewpoints: language, the courageous convention, what's more, Myth, just as profoundly held convictions in Catholic Christianity work together in the entirety of his works. The principle components of Tolkien's works are Great versus Evil, characters of Christian and hostile to Christian inception, and the intensity of creative mind. In Tolkien world, abhorrent is the absolute opposite of imagination, and is reliant on decimation and ruin for its premise. Alternately, goodness is related with the magnificence of creation also as the conservation of anything that is made. The emblematic idea of these two belief systems is spoken to in the Elven Rings, which represent goodness, and the One Ring, which is completely detestable. A fundamental subject of The Hobbit, at that point, is the battle inside our own through and through freedom between positive attitude what's more, abhorrent. Right on time in the (Lord of the Rings) account, Frodo reviews that his uncle Bilbo, particularly during his later years, was enamored with announcing that... there was just a single Road; that it resembled an extraordinary stream: its springs were at each doorstep, and each way was it tributary. (Wood, 208) Bilbo, the primary character of The Hobbit, frequently showed his integrity all through Tolkien's tale. One case of this decency is the point at which he chooses to let the underhanded and degenerate Gollum live, out of pity for him, out of the loop buckles under the mountain. Bilbo could have handily killed the repulsive animal for the most part due to the ring, which he was wearing around then, gave him the intensity of imperceptibility. he took a chance with his life to let the Gollum live by rapidly hopping past the wickedness animal, in this manner getting away from death of either character. Gandalf, in a later story, addresses Frodo by lauding Bilbo's demonstration of pity upon Gollum. Gandalf's words were, Pity? It was feel sorry for that remained his hand. Pity, and Kindness; not to strike without need. Also, he has been all around remunerated Frodo. For Gollum, later in the novel, spared Frodo from getting controlled by the Ring of intensity. Numerous that live merits demise. Also, some incredible life. Would you be able to offer it to them? At that point don't be too anxious to even think about dealing out death in judgement... (Wood, 208) Another type of goodness that is shown all through The Hobbit and The Lord of the Rings is Bilbo and Frodo's activities of generosity. In The Hobbit there are two cases in which lowlifess got the dwarves, Bilbo's kindred explorers. Rather than escaping their foes, Bilbo took a chance with his life to spare the dwarves from the grasp of wickedness. One occurrence of this is the point at which a tribe of uncommonly enormous bugs caught Bilbo's friends and wanted to eat them. Bilbo then concocted an arrangement to occupy the insects from their casualties and afterward quietly backtracked to his colleagues. He at that point cut the dwarves from the clingy bug catching networks with which they were tied and, together, they battled their approach to security. Additionally, Frodo, in The Lord of the Rings was tested with the decimation of the all-malevolent and adulterating One Ring of intensity. In doing along these lines, Frodo yielded his life. We ought to likewise recollect that Frodo's selflessness isn't just for the destruction of abhorrence; it is likewise to benefit society, for the entire network of made creatures. This proposes, thusly, that in the psyche of the fantasist, society merits sparing. (Evans, 481) Instead of the great deeds and ethics depicted by Bilbo and his colleagues, there are many foul and unholy animals that hide in the pages of Tolkien's works, which submit shocking acts. One of the most terrible of the demonstrations in The Hobbit was the debasement of Gollum. Gollum was not generally the vile, cavern abiding, risky beast that he became. He was before a Hobbit, much the same as

BATTLE OF THE ALAMO Free Essays

ALAMO, BATTLE OF THE ALAMO, BATTLE OF THE. The attack and the last ambush on the Alamo in 1836 comprise the most commended military commitment in Texas history. The fight was prominent for the huge number of renowned characters among its soldiers. We will compose a custom exposition test on Clash OF THE ALAMO or then again any comparative point just for you Request Now These included Tennessee congressman David Crockett, business person explorer James Bowie, and Mexican president Antonio Lopez de Santa Anna. Despite the fact that not broadly celebrated at that point, William Barret Travis accomplished enduring qualification as authority at the Alamo. For some Americans and most Texans, the fight has become an image of devoted penance. Customary mainstream delineations, including books, stage plays, and films, underscore unbelievable viewpoints that frequently dark the authentic occasion. To comprehend the genuine fight, one must value its key setting in the Texas Revolution. In December 1835 a Federalist armed force of Texan (or Texian, as they were called) migrants, American volunteers, and their Tejano partners had caught the town from a Centralist power during the attack of Bexar. With that triumph, a greater part of the Texan volunteers of the â€Å"Army of the People† left help and came back to their families. By the by, numerous authorities of the temporary government dreaded the Centralists would mount a spring hostile. Two primary streets drove into Texas from the Mexican inside. The first was the Atascosito Road, which extended from Matamoros on the Rio Grande northward through San Patricio, Goliad, Victoria, lastly into the core of Austin’s state. The second was the Old San Antonio Road, a camino genuine that crossed the Rio Grande at Paso de Francia (the San Antonio Crossing) and twisted northeastward through San Antonio de Bexar, Bastrop, Nacogdoches, San Augustine, and over the Sabine River into Louisiana. Two posts hindered these methodologies into Texas: Presidio La Bahia (Nuestra Senora de Loreto Presidio) at Goliad and the Alamo at San Antonio. Every establishment worked as a boondocks picket watch, prepared to alarm the Texas settlements of a foe advance. James Clinton Neill got order of the Bexar battalion. Approximately ninety miles toward the southeast, James Walker Fannin, Jr. , thusly took order at Goliad. Most Texan pioneers had come back to the solaces of home and hearth. Therefore, recently showed up American volunteers-some of whom included their time in Texas continuously comprised a greater part of the soldiers at Goliad and Bexar. Both Neill and Fannin resolved to slow down the Centralists on the outskirts. In any case, they toiled under no daydreams. Without expedient fortifications, neither the Alamo nor Presidio La Bahia could long withstand an attack. At Bexar were some twenty-one cannons bits of different gauge. In light of his mounted guns understanding and his customary armed force commission, Neill was a coherent decision to order. All through January he gave a valiant effort to sustain the mission fortress on the edges of town. Maj. Green B. Jameson, boss designer at the Alamo, introduced the vast majority of the guns on the dividers. Jameson bragged to Gen. Sam Houston that if the Centralists raged the Alamo, the protectors could â€Å"whip 10 to 1 with our mounted guns. † Such expectations demonstrated exorbitantly hopeful. A long way from the greater part of Texas settlements, the Bexar army experienced an absence of even essential provender. On January 14 Neill composed Houston that his kin were in a â€Å"torpid, unprotected condition. † That day he dispatched an inauspicious message to the temporary government: â€Å"Unless we are strengthened and victualled, we should turn into a simple prey to the foe, if there should arise an occurrence of an assault. â€Å" The most effective method to refer to BATTLE OF THE ALAMO, Papers

The Coca-Cola Company Marketing R Free Essays

The Coca-Cola Company| | An Analysis of The Coca-Cola Company| 6/13/2010| | Table of Contents Title Page1 Table of Contents2 Introduction3 5C’s Analysis4-10 4P’s Analysis11-14 SWOT Analysis Final Remarks15-17 Introduction In May 1886, John Pemberton, who was a drug specialist from Atlanta, Georgia was the principal organizer of coca cola. He created the coca cola equation in kinfolk three legged metal pot which the recommendation was given by clerk Frank Robinson. Coke was clench hand sold at the drug store as a non alcoholic variant of French wine coca. We will compose a custom paper test on The Coca-Cola Company Marketing R or on the other hand any comparative theme just for you Request Now Be that as it may, the deals were misfortune due to over extension and medical issues, for example, infection, morphine, addictive, and migraine. Since â€Å"Coca-cola† had a place with Charley, it was named coca-cola. A short time later, Asa Candler, the Atlanta drug specialist/representative purchased the equation from John. His advertising abilities were an immense accomplishment to the organization during the 50th commemoration. His best aptitudes were his advancement thoughts. He parted with coupons for complimentary first takes of coca-cola, gave schedule, urns and tickers to drug specialist. These advancements expanded the deals by over 4000% during 1890-1900. Additionally, he gave minor changes in the fixing and sold it in bottle, which was first sold in Vicksburg, Mississippi. Since the organization was unsettled about the multiplication of copycat drinks and to shield the brand, they promoted that engaged the credibility of coca-cola. Later in 1923, Robert Woodruff brought the organization from Asa Candler. He was an advertising virtuoso since he watched potential abroad chances. He would benefit from these open doors by presenting Coke items in the 1928 Olympic Games. Woodruff made development by making dissemination of 6 packs, open top cooler that was simpler for individuals to drink at home or away, which was an enormous achievement. Coca-Cola would repeat its commitment towards the globalizing Coca-cola by starting a progression of ads connecting Coca-Cola to the world. A particular ad that helped Coca-Cola sparkle its global intrigue happened in 1970 where Coca-Cola caused youngsters from everywhere throughout the world to sing a melody called â€Å"I’d Like to Buy the World a Coke†. Coca-Cola persistently succeeded even in the midst of fights of Coca-Cola’s changing of its recipe. After fights, Coke Company came back to its old equation. This recovered its piece of the overall industry over rivalry and prompted the Coca-Cola Company’s presentation of an eating routine coke item that utilized Splenda sugar, which was its trademark. In the 21st century, in 2007 it concocted diet coke that contained nutrient B6, B12, magnesium, niacin, and zinc. Diet coke in addition to was made to be considered as a more advantageous pop. Coca-cola quit printing the word â€Å"Classic† on the marks of 16 oz bottles. Coca-cola is focused on nearby markets and has packaging accomplices. As of now it is universal brand, each and every time, it is known as â€Å"the generally energizing and fulfilling drink. † This report will dissect why and how The Coca-Cola Company had the option to accomplish its title as the main soda pop organization on the planet. Starting with an investigation of the 5C’s in regards to the organization, trailed by a 4P’s examination, and consummation with a SWOT investigation, will feature what variables drove towards Coca-Cola’s strength in the soda advertise. 5 C’s Analysis Having been in the soda pop industry for more than 100 years says a great deal regarding their involvement with the soda business. Coca-Cola’s since quite a while ago tried achievement has prompted their capacity to continue a high piece of the pie in the non-mixed beverage advertise with their main thrust item in Coca-Cola yet in addition in its different items too. As indicated by their site, Coca-Cola serves up to 1. 6Billion servings daily of their items, which offers the conversation starter on how they can stay aware of such a popularity? An answer lies in their organization statement of purpose, which is to: * To revive the world†¦ To motivate snapshots of positive thinking and happiness†¦ * To make worth and have any kind of effect. (Source: http://www. thecoca-colacompany. com) It is this making Coca-Cola a â€Å"part of one’s lifestyle† mindset that has permitted Coca-Cola to grow its image picture from a national level to a worldwide level, w hich has energized their commitment to stay aware of these staggering interest figures since the time the time of the commencement of the Coca-Cola organization. Their worldwide picture has arrived at where worldwide deals have triumphed over the once prevailing national U. S. advertise. For instance, Coca-Cola’s 2008 income levels showed that 75% of its incomes originated from worldwide deals, though just 25% originated from North America. This factual figure shows that the Coca-Cola is in fact a worldwide brand. Truth be told, as indicated by a recent report done by Businessweek and Interbrand, Coca-Cola was evaluated the world’s number one brand: (http://www. interbrand. com/pictures/examines/BGB06Report_072706. pdf) Coca Cola’s capacity to perceive the worldwide market measure and really benefit from it speaks to a colossal piece of why Coca-Cola has accomplished this kind of acknowledgment. In spite of the fact that Coca-cola speaks to the greatest organization on the planet, it shockingly doesn’t bottle and disperses its own items. Rather, establishments of various packaging teaming up organizations speak to the main part of the packaging and appropriation of Coca-Cola’s items. Coca-Cola maintains a high measure of pieces of the pie in the majority of these packaging organizations, guaranteeing that overwhelming interest objectives can be met for the Company. Coca-Cola’s greatest associates speak to Coca-Cola Enterprises, Coca-Cola Femsa, and Coca-Cola Hellenic Bottling Co. The Coca-Cola Company claims 31. 6%, 32%, and 23% individually of every one of these packaging organizations. Coca-Cola Enterprises speaks to the greatest franchisee packaging and appropriating organization. It bottles and disseminates for 80% of U. S deals and bottles and disperses for 18% of overall deals. Here is a graph that clarifies the coordinations behind Coca-Cola Enterprises’ tasks: Coca-Cola Femsa is intensely engaged in Central and South-America, and the Coca-Cola Hellenic Bottling Co is vigorously engaged inside districts spreading over from Africa, Europe, and Asia. It is this cooperation strategy that has permitted Coca-Cola to concentrate more on the turn of events and keeping up of its items and brands. The quantity of offers that the Coca-Cola puts resources into the greater part of these packaging organizations guarantees the collusion will be solid between the two, since they do speak to the principle main impetus behind the packaging and conveyance of Coca-Cola’s items. There is late theory however that Coca-Cola may undoubtedly completely gain its greatest teammate in Coca-Cola Enterprises in wake of Pepsi’s Co. ’s acquisitions of a portion of their packaging teammates. Another arrangement of associates are spoken to in its associations with different organizations. As a noticeable brand picture, numerous organizations have worked with Coca-Cola to help further promote their own organization. These organizations can be legitimately identified with Coca-Cola in that Coca-Cola may speak to a commendation with their item. These ventures incorporate eateries of numerous types, cinemas, helpful stores, general stores and so forth. Coca-Cola has normally collaborated with all these sort of scenes to guarantee that its image gets spread all through a wide range of settings. This typically brings about advancements connected uniquely with Coca-Cola items, the selling of just coca-cola items, or extraordinary advancements that incorporate getting Coca-Cola item if a specific result of the company’s is bought. An eminent relationship in such manner was the arrangement among McDonald’s and Coca-Cola. In 2009, Coca-Cola and McDonalds proceeded with its more than multi year relationship with one another by revamping an arrangement where McDonalds would highlight Coke, yet a large number of Coca-Cola’s fresher brands too. This incorporates Coke-Zero, PowerAde, Fanta, and now even Vitamin Water. Their great connection with one another helps benefits the two organizations in that individuals will interface the nature of the two brands with one another. It is these immediate organizations that speak to the majority of Coca-Cola’s deals, since a large portion of Coca-Cola’s items are disseminated at these settings. It is up to Coca-Cola to keep up great relations and a solid brand picture all together for these immediate organizations to team up with Coca-Cola. Likewise there are in a roundabout way related organization teammates with Coca-Cola. For instance, in 2006 Coca-Cola propelled MyCokeRewards. This limited time venture permitted clients to procure focuses for the buying of any of Coca-Cola’s items. These focuses could then be recovered for different prizes, towards a challenge, or towards the entering of a sweepstakes. Joined forces connections remembered for this prizes program included: Holiday Inn, Nike, Block Buster, Delta, and Six Flags. Another prominent aberrant colleague with Coca-Cola is Apple. In 2006, Apple and Coca-Cola consented to a coordinated effort where a Coca-Cola themed music site was made to advance groups all over Europe with the reconciliation of Apple’s ITunes framework. These instances of roundabout organization associates show that however they don’t disseminate Coca-Cola’s items, these aberrant colleagues help advance their own item alongside results of Coca-Cola. Starting with a littler type of rivalry, neighborhood drink brands speak to the main part of these contenders. Their solitary quality is their predominance in their nearby area yet they have a colossal rundown of shortcomings when contrasted with the Coca Cola Company. These shortcomings incorporate modest quantity of advantages, absence of item expansion

Share the joy

Share the joy The selection process continues here, and theres not much I can update you on at this point. We work towards solidifying our early action admits and mailing the early action decisions as soon as we can. Ill keep you updated when theres more to be said. Maybe about this time youre thinking, Man, these applications are fun! I wish my friends who are juniors could share in the joy! Well, now you can share the excitement! [Ive been told that sarcasm isnt funny this time of the year. Im sorry about that.] I hope youll find those really cool juniors (members of the high school Class of 2006) that you know and encourage them to expand their mind with a fun academic summer program. Many of the best summer programs deadlines are less than two months away, and often require more than just filling out an application the night before the deadline. Which programs might you want to encourage these juniors to consider? First, the three summer programs which are hosted at MIT: The Womens Technology Program (WTP), which the website describes as The four-week program includes classes in computer science, electrical engineering, and mathematics taught by women PhD candidates in the MIT EECS [Electrical Engineering Computer Science] Department, and allows girls to explore through hands-on experiments and team-based projects. Minority Introduction to Engineering, Entrepreneurship, and Science (MITE2S), which the website describes as a rigorous six-week residential, academic enrichment summer program for promising high school juniors who are interested in studying and exploring careers in science, engineering, and entrepreneurship. The Research Science Institute (RSI) sponsored by the Center for Excellence in Education, MIT, and Caltech which the website describes as a rigorous academic program which emphasizes advanced theory and research in mathematics, the sciences, and engineering. Also, there are lots of other great, focused programs out there. There are science/engineering programs like SSP, SHARP, COSMOS, Simons / Garcia, Welch, HSHSP, [emailprotected], Clark, Andrews Leap, CURIE, and Operation Catapult. Math programs include Ross, Mathcamp, PROMYS, HSMC, SUMaC, HCSSiM, and YSP. This by no means is a comprehensive list, but are a few that Im familiar with and can think of as Im sitting here writing this entry. Summers are a great time to focus your energies on what is really important or enjoyable to you without the time constraints of school and homework. Most summers of high school, I worked to earn money to pay for my expenses and spent time with family and friends. The summer before I applied to college, though, I did a residential program, which was the first time I had ever lived away from home or immersed myself in a truly diverse environment. It was a truly life-changing experience. It is a myth that you must do a summer program to get into college. There are lots of productive ways to utilize this gift of uninterupted free time, but we hope youll do more than just sit around playing Xbox and watching old Simpsons episodes. Working is a great option (this is what most everyone I knew did), and I hope youll spend quality time with the important people in your life. Mostly, we just hope that you see your time as a precious gift, and use it to its fullest extent. I know many people who read this blog have participated in summer programs, including the ones listed above. Why would (or wouldnt) you recommend that program to a high school junior? What was great (or not so great) about it? Go out and talk to that junior today!