3M Case

The $20 billion global diversified participation 3M travel outed a new market in 2004. This Sports and Leisure incision is gorgeously known for the Greptile compassping material that 3M produces. This engineering science was entered in the play game market allowing golfers a more(prenominal) relaxed firm base. This gave golfers more surmount on their drivers by an average of 10.5 feet. This was a conquest for 3M first appearance the golf market with their new postponement technology further they were ready to branch out to early(a) sport and leisure ideas. As an employee at 3M, I would enter the Greptile technology to be premised in other sports and leisure atomic number 18as. These beas would include soccer netminder manuss, weight lifting gloves, tennis gloves, football gloves and bike gloves (motorcycling or bicycling). These areas are all normal sports and activities that involve using gloves for protection. This new handbag technology shoul d be popular in sports that need a good grip to increase athletic ability. To see a change in athletic ability in these areas with 3Ms technology the company should run some dischargeing. I would test the difference their consummation when using the gloves against not using the gloves in all sports. go doing this testing I would use surveys and emphasis groups to see if they are interested in these products.

All this would be important sooner actually entering the market. Since 3M has a kindred with Wal-Mart already it would be a great start to enter our new products. This victory in the sports and leisure m arket index open doors external of this ma! rket to use our Griptile technology. This new groundbreaking grip technology isnt only useful in the sports and leisure activities. They could introduce this Griptile into other areas of business. I would suggest them to cause an all break up glove with their Thinsulate technology 3M is famous for. These both areas should work unneurotic to try and create a glove which is useful for property the person hands warm with a nice grip on an...If you want to get a full essay, ordinance it on our website: OrderCustomPaper.com

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