The effects of MTV on youth consumer culture.

With a look at todays society one would distinguish numerous changes in the values of our emerging generation. ?The United States has often malls than high schools, and the Statesns spend more time shopping than reading.?(Quindlen). This suppuration of consumerism in our country must be attributed to something. Since our generation, arbitrarily titled generation Y, is moving into adulthood, we must look at what has influenced our adolescence, and what is idle influencing today?s teens. Through surveys it has been determined that MTV is the preferred conduct amongst Ameri provide teenagers, averaging to almost 75 percent of the teen demesne claiming regular viewership. Of this vast proportion, most admit to watching MTV for up to fifteen hours a week. These numbers alone makes one call back that MTV is the primary force finessing the desires of our youth. But while MTV?s be is go acrossmingly innocent, its capitalistic self-interest has led focal charge to a habit of fickle trendsetting and targeted marketing which is alter the federal agency its young viewers see the world. As we be seeing this phylogeny of values in our generation we can also see the evolution of MTV. The 1980?s gave birth to many society-altering events. Yuppie greed, Reagonomics, and raised familiar ethics all shaped the way modern America thought and acted.

In this time of primaeval conservatism a new television network emerged with the hopes of carry forth a new art form, the unison video. This new wave medium of music television tested the limits of traditionalism by presenting videos from new wave acts such as Blondie and DEVO, and hard list ban! ds such as Twisted Sister and Motley Crue. MTV seemed equal a renewing for underground artists. A revolution which was innocent by the virtuous majority and the marketing dollar (Crawford). Fast-forward xx years to the present. MTV no longer... If you want to get a near essay, order it on our website: OrderCustomPaper.com

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