Differences Between Pr and Advertising Essay

Differences Between advertising and normal relations advertizement vs. human race relations, these two industries are very divers(prenominal) even though theyre commonly conf occasiond as organism one and the same. The following ten properties just scratch the surface of the some differences between advertising and public relations. 1. Paid Vs Free Coverage * publicizing The company pays for ad space. You k straight exactly when that ad will commit or be published. For voice Infosys builds an ad in The Hindu on Wednesdays in the Opportunities column.So it has the liberty and support to opt whether they want to give the ad on a particular Wednesday or not depending on their requirement. * world Relations Your job is to permit free publicity for the company. From tidings conferences to muddle releases, youre focused on getting free media scene for the company and its crossings/services. For Example Tata Nano is the best example of this. Till now Nano was not publishd and all its publicity is through PR. 2. Creative Control Vs. No Control * AdvertisingSince youre paying for the space, you have creative control on what goes into that ad. Any feature of the ad can be designed according to the way you want to portray the image of your company. For Example Close-up portrays a y turn outhful image through its advertisements, whereas Cadbury (which earlier had largely targeted the youth) has shifted its focus and now projects its chocolate as something for the whole family to enjoy during times of rejoicing. * prevalent Relations You have no control over how the media presents (or misrepresents) in ashesation about your organization.For Example Reliance did not have a control over the word of honor which was published regarding the conflict between Mukesh Ambani and Anil Ambani and had to pay for it in form of loss in the share price (initially). 3. Shelf Life * Advertising Since you pay for the space, you can run your ads over and over for as ample as your budget allows. An ad generally has a longer ledge life than one press release. * human race Relations You generally direct a press release about a new yield once.You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor wont publish your same press release terzetto or four times in their magazine. 4. Wise Consumers * Advertising Consumers bang when theyre reading an advertisement theyre trying to be exchange a product or service. The consumer understands that we have paid to present our merchandising message to him or her, and unfortunately, the consumer often views the selling message very guardedly. * Public RelationsWhen someone reads a third-party article written about your product or views treatage of your event on TV, theyre seeing something you didnt pay for and view it differently than they do paid advertising. Where we can cede some sort of third-party endorsement by independent media sourc es, we can constitute great credibility for our clients products or services. 5. Creativity * Advertising In advertising, you get to exercise your creative thinking in creating new ad campaigns and materials. Some jingles in the ad have a long bonding with the product. Few Examples breakers comes with a series of new ads from time to time. Britannias jingle is wellspring remembered and is branded even in its website. * Public Relations In public relations, you have to have a nose for news and be fitted to generate buzz through that news. You exercise your creativity, to an extent, in the way you take care for new news to release to the media. For Example apple iPhone is an example of this. Apple created a huge buzz in the market exercising creativity to and extend and the result was a huge demand for the Iphone much onward its release date. 6.Target Audience or Hooked Editor * Advertising Youre looking for your target audience and advertising accordingly. You wouldnt advertise a womens TV network in a male-oriented sports magazine. * Public Relations You must have an angle and hook editors to get them to use info for an article, to run a press release or to cover your event. . 7. Special Events * Advertising If your company sponsors an event, you wouldnt want to take out an ad giving yourself a pat on the back for beingness such a great company. This is where your PR department steps in. Public Relations If youre sponsoring an event, you can send out a press release and the media might pick it up. They may publish the information or cover the event. 8. Writing Style * Advertising Buy this product figure now Call today These are all things you can joint in an advertisement. You want to use those buzz words to motivate flock to buy your product. * Public Relations Youre strictly writing in a no-nonsense news format. Any blatant commercial messages in your communications are disregarded by the media.